You are your brand.

Would you buy a product or service from a stranger? Your ideal client wants to get to know you. Your clients need to like you and trust you, before they choose to buy from you. Your story, why you do what you do, what led you to this point, your personal challenges and how you overcame them… these elements of your personal brand are important to show.

You can create a strong personal connection with your audience by telling them your story. Take a moment to write down who you are, why you do what you do, and what you have to offer your potential clients. Building your personal brand isn’t about putting on a new personality – it’s about sharing the things that make you unique, in an authentic, beautiful way.  By being yourself, you will attract your ideal clients, they will choose you because they like what they see and they will feel you are the right person for them.

Once you’ve got everything down on paper, set yourself a date to share this with the world.